Tessa is a natural storyteller who has a deep understanding
of brands and what they are trying to achieve.
Munira Ibrahim, SVP of Content Solutions, Thomson Reuters

Tessa is a supreme communicator. Smart, incisive
and a joy to work with.
Bridgid Nzekwu, Head of Media Training, Press Association

Tessa delivered a brilliant product on deadline.
Save the Children

Tessa used her extensive journalistic skills to make
light weight of a heavy, complicated subject and we were
thrilled with the results.
Global Communications Agency

My website copy was a lame duck, but Tessa made it fly.
Accounts Resource

I give TPW the full 5 stars.
Courier Software

Tessa is a true story teller.
Content Specialist

WEBSITES

WRITING FOR THE WEB: ARE YOUR WORDS GETTING YOU NOTICED?

A few seconds. That’s all you have to make an online impression. So your website copy has to dazzle both potential and existing customers.

Your website is a reflection of you, your brand and your business. You may think your services or products are worth their weight in gold, but if your marketing blurb doesn’t have the Midas Touch, you won’t make a sale.

Most website copy I see suffers from what I call ‘alien speak syndrome’: flouncy, over-complicated, jargon-laden sentences that are hard to decipher. Yes, it needs to be SEO-friendly, so search engines are happy and you have high rankings. But it shouldn’t be in an awkward, clunky way.

WEBSITE COPYWRITING SERVICES

If I’m copywriting your website, I will ask you to submit a short brief. Then we can chat. I will want to know what you’re selling (product or services), who your audiences are, what your call to action is and most importantly, the problem you solve. Once I know your DNA, I can then pitch your brand in the right tone. I will provide punchy website copy, with the appropriate amount of SEO keywords and content. I am happy to work with your graphic designers, or I can provide my own.


BLOGS

BLOGGING: LEAVE IT TO THE EXPERTS

Blogs drive traffic to your website and keep your customers in the know. Blog posts can reach huge audiences and make you sound current, interesting, and informed. There’s a lot of talk of SEO. But there’s nothing more that Google likes than regular, fresh content.

But, here’s the catch, and it’s a biggy: your blogs have to be engaging, well written, and focussed on your audience’s needs. Otherwise they’ll annoy, rather than attract potential customers and you’ll be sent straight to the spam bin.

BLOG COPYWRITING SERVICES

How do my blog writing services work? As a journalist copywriter, I love nothing more than putting pen to paper, or finger to keyboard, and concocting intriguing blogs - often as a ghost writer. I will ask you for a short brief. We will chat. I will write. And you will always have the final say. Even better, we can forward-plan a blog calendar. The published blogs will bring potential customers directly social media accounts and website. A win-win for the time-stretched and over-worked.


BROCHURES

BROCHURE WRITING: DON’T FORGET ABOUT THE WORDS

Done well, brochures make you look damn good. Done badly, they’re thrown straight into the recycling bin. What a waste. Time and time again I see companies spend a fortune on glossy brochures, only to find spelling mistakes inside, or even worse still, blah, uninspiring copy.

You don’t want your brochure to bore people’s socks off. You want it to persuade people to buy into your brand and make a purchase. Bland brochure copy is a no-no in my books, so is overly-complicated language that leaves people wondering what on earth you actually do, or sell. Both are monumental wastes of opportunity.

BROCHURE COPYWRITING SERVICES

So why hire me as your brochure copywriter? I will ask you for a short brief, and we will chat about who and what this brochure is for. Then I’ll do the rest of the legwork. I can fit in with your designers, or I can recommend my own. It’s as simple as that.

Not only will you have a beautiful brochure, it will also be a riveting read from cover to cover and will reel in business.


ADVERTORIALS

IN OTHER WORDS: A LESS ‘IN YOUR FACE’ WAY OF SELLING

An advertorial is a cross between a published article and a paid-for ad. It needs to sell. After all, you’re paying. But it also need to look like it’s written by a storyteller or journalist. The beauty is, you have total control over the content. It’s instant, far-reaching, and can make you look slick and authoritative.

ADVERTORIAL COPYWRITING SERVICES

Why use my advertorial writing services, when you can do it yourself? If you marketing copy is written badly, it can damage your reputation and frankly, make you look silly. As a former journalist-turned-PR professional, I am used to storytelling - but with the right mix of commercial content. I will ask you for a short brief and we will chat about the publication, its audiences and tone, and what you want to get out of it. And then I will write it on your behalf.

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