Why the word STAKEHOLDER must DIE...

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OK, hands up, I got my 6-year-old to draw this picture. But there are surprisingly few images out there with vampires and stakes that are appropriate for this blog. Anyway, it’s got your attention - right?

I digress. This is not a piece about images, but – and the clue is in the title – it is about the word ‘stakeholder’, and why it needs to die. Preferably forever, in a vampiric way, worthy of The Lost Boys. It’s a word that almost every client utters to me when we have content briefings. It also worms its way into my copy during amends. Blogs, articles, reports, interviews, video scripts – you name it. It’s always there, staring at me, making my eyes want to bleed. Although you’ll never see it in my final draft. Ever. Here’s why….

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THERE'S NO HYBERBOLE LIKE SNOW HYPERBOLE…

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THE BEAST FROM THE EAST . . .

 The 'Beast from the East' has been bringing in icy Siberian winds and heavy snow from Russia. And don't we all know about it! I do feel for those in Scotland, but for us townies in London, it's mostly been manageable. Schools haven't even closed here in the 'burbs, much to the chagrin of my children. What tickles me though - as we 'brave the elements in arctic temperatures' and we 'batten down the hatches as the storm engulfs' - is the onslaught of hyperbole that everyone seems to relish when talking about the weather.

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FINDING HYGGE IN COPENHAGEN

FINDING HYGGE IN COPENHAGEN – WHAT IS THIS WORD AND HOW CAN IT MAKE US HAPPY?

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As a lover of words, this one stumped me. For a while I pronounced it ‘higgy’, like ‘piggy’. But on my recent adventures to Copenhagen I’ve learnt it’s pronounced ‘hoo-guh’. And even then, whenever I said the H word to a Dane, giggles would ensue. But despite the linguistic hurdles, ‘finding hygge’ was both an intriguing and heart-warming pursuit – and I intend to channel it into my life from now on.

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THE RISE OF ROBO-JOURNALISM

THE RISE OF ROBO-JOURNALISM - COULD THIS ARTICLE BE WRITTEN BY A MACHINE?

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Recently I have been writing a lot about automation, machine-learning, artificial intelligence (AI), robotics, the Fourth Industrial Revolution and so on. In short: the transformation of life as we know it. The rising power of AI and robots is scary stuff, if you think about it long enough. Not least when those in the know warn that AI is a "risk to human existence" - Elon Musk, Tesla Co-founder, in this instance. And then there's world-renowned physicist Professor Stephen Hawking saying that AI could be "the worst event in the history of our civilization".

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HEADLINES: YOUR BIGGEST HOOK FOR NEW BUSINESS

HEADLINES ARE LIKE BAIT ON A FISHING ROD. YOU NEED TO REEL IN CUSTOMERS WITH YOUR WORDS.

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Q. Blogs, brochures, ads, articles, websites, newsletters, emails. What do they have in common?
A. They all need punchy, catchy headlines to pull in the punters.

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